If you are looking for big wins in your marketing, odds are you are using Twitter as part of your strategy. You would think with only 140 characters to work with it should easy, but many of you know it is actually quite complicated. To make things easier I have accumulated a list of helpful articles that can help you make the most of your Twitter marketing.
I completely agree with Ann Smarty in that Twitter is the number one tool for marketers everywhere. She has some great Tips to help you make Twitter work for you. This article lays out some sound advice on how to stand out from the crowd.
Nicole Kohler demonstrates some very helpful and data backed tips to improve your Twitter performance. My particular favorite is the reminder to thank people often.
Here is a look at what you may get in return.
Say “thank you.” 1 in 4 of those you thank will follow you back.
But there’s more to it than that: gratitude also boosts your Twitter engagement exponentially.
I found the following, based on my last 50 “thank you for sharing” tweets:
- 26% (13/50) of the people I thanked favorite my tweet (recognized my thanks)
- 30% (15/50) of the people I thanked replied to me
- 26% (13/50) of the people I thanked followed me
- 24% (12/50) of the people I thanked engaged with me in more than one way (both replied and followed me, both favorited and followed me, etc.)
This is a great Infographic on the effectiveness of both Facebook and Twitter posts with strategies to get more retweets, shares, favorites and Likes.
Adrian Jock outlines a case study showing you how to increase the reach of a tweet. This may inspire you to do your own test.
Brittany Bullen shares her “Social media do’s and dont’s” in a very easy to understand outline that is sure to help out your own social media efforts.
If your social media campaigns aren’t generating any traction, chances are it’s because you’re not using the platforms to effectively engage with your audiences. Here a list of quick engagement tips that you can use today to turn things around.
Jeff Bullas never fails to deliver insightful and inspiring blog posts but I think you will find this one in particular quite useful if you are looking to use Twitter as part of your social content delivery network.
Guy Kawasaki shares his recipe for how he tackles the ongoing task of posting on social media. There are great references to help you create your own routine.
Matthew Yeoman skips the basics and explains the following 4 advanced tactics that can improve your Twitter experience.
- How to Change Your Tweet Layout for Optimal Engagement
- How to Use Your Followers on Twitter
- How to Use Your Competitors on Twitter
- The “Other” Field in Advanced Search Is Your Secret Weapon
Jimmy Daly reminds us to use our time wisely, Twitter can be a huge time consumer if you let it. He clearly lays out your 15-Minute Daily Power Plan for Twitter template including helpful tools and tips to keep you on track.
Kerry Butters dives into the types of hashtags with an in depth look at the different types of hashtags and explains how to use them to expand your market reach.
Types of hashtags explained:
- The Brand Hashtag
- Campaign Hashtags
- Trending Hashtags
- Content and Product Hashtags
Understanding how to use hashtags can make a big difference in reaching your social audience.
Sandeep Sharma demonstrates the proper use of hashtags in content with great examples. Discover how to use the right hashtags in the right place to reach your target audience.
In this article by Ann Smarty the title says it all. These five practical tips are ridiculously easy, and you can implement them immediately. If you are looking for quick wins this one is a must read!
Sharon Hurley Hall provides a great overview backed up with solid facts on how to increase your Twitter conversions. We all know that having more followers is great but having customers is even better. Take a look at her suggestions.
In this article by Neil Patel he’ll show you “the two most important types of Twitter influencers and how you can become one.”
Want to find out the difference between a Hub Influencer and a Bridge Influencer? Check out the full article.
Twitter lists are a great way to stay organized but in this post from Aaron Lee he highlights 101 awesome Twitter lists — created by tweeters from all walks of. Feel free to check it out and follow at will!
Brittany Berger shows you how to find and attract the attention of the much coveted influencers. Let’s face it there is no faster way to increase your social media reach than having access to influencers in your industry or niche. The best time to build these relationships is before you need them. Discover her tips on how to find and engage your inflencers.
Kim Garst always shows us inspiring ways to shine on social. This article outlining “4 ways to use exclusive offers” is one you should try.
In Belle Beth Cooper’s article you will find some very helpful tools to help you create images and infographics. According to the article, “In particular for looking at Twitter, in a recent research study we conducted, we found that images can increase retweet rate by up to 150%.”
We have also found this to be true, including images can greatly increase your engagement. Check out these great tools to make your tweets stand out.
Since we talk about brand monitoring quite a bit here at morefollow and have recently added a new feature just for brand monitoring in out tool. I thought it prudent to include at least one good article for your reference. This article by Francisco Rosales posted on Socialmouths outlines exactly what is happening in the real world of tweets.
This is a bookmark must! In this article by Diana Urban posted on HubSpot she gives you the formula for crafting the perfect tweet. I suggest you use these templates to create your own set of ready-made Tweets that you can reuse for your own campaigns.
I hope you find this list helpful. If you have your own favorite Twitter article be sure to share it with us with your comments.