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Infographic: The Ideal Length of Everything Online

This very informative infographic is brought to you by our friends at Buffer and SumAll. We found it so helpful we decided to share it with you. Any smart marketer puts a lot of thought into crafting the perfect words for a title, but are you optimizing the length. For that matter are you paying attention to the length of your Twitter, Facebook and LinkedIn posts?

We have written extensively on crafting the right Twitter posts but since your marketing should include more than just a tweet let’s dive in to some other considerations. ..

For example let’s consider your next blog post.

According to the infographic your title should be 6 words, be sure to make every one count. Your actual posts should be around 1600 words, this is an average you need to consider your target audience and adjust accordingly. You should keep your paragraphs 40 – 55 words for easy reading.

When promoting your blog post on social media your hashtags should be 6 characters. Keep your tweets between 71 – 100 characters. Headlines for Facebook should be short with only 40 characters and Google+ should target around 60. Remember your headlines should catch the users attention and draw them to reading more.

The Optimal Length of Everything Online

Of course what works for you may vary depending upon your target audience. We wish you the best of luck in your marketing!

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[…] This very informative infographic is brought to you by our friends at Buffer and SumAll. We found it so helpful we decided to share it with you.  […]

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