Why Does Twitter Make Sense For You?

The Complete Guide to Building Your Twitter Audience

chapter-one – Chapter 1

Twitter is not likely going away anytime soon, it has a broad adoption and has experience consistent growth.
According to Twitter here are a few facts:

Twitter usagetwitter-statistics

  • 271 million monthly active users
  • 500 million Tweets are sent per day
  • 78% of Twitter active users are on mobile
  • 77% of accounts are outside the U.S.
  • Twitter supports 35+ languages
  • Vine: More than 40 million users

An article posted about Twitter on thenextweb.com provides some insight on the numbers.

Here are the numbers as they appeared in the release:

  • Average Monthly Active Users (MAUs) were 255 million as of March 31, 2014, an increase of 25% year-over-year.
  • Mobile MAUs reached 198 million in the first quarter of 2014, an increase of 31% year-over-year, representing 78% of total MAUs
  • Timeline views reached 157 billion for the first quarter of 2014, an increase of 15% year-over-year.
  • Advertising revenue totaled $226 million, an increase of 125% year-over-year
  • Mobile advertising revenue was approximately 80% of total advertising revenue.

You should focus on building a community that makes sense for you!

Social Network Landscape


A Little About Twitter Users…

They tend to be younger, smarter, richer and more mobile compared to the average Facebook user.

Millennials are quite active, a whopping 81% check their Twitter at least once a day!

72% of Moms expect to interact with brands on Twitter



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