![\"Twitter](\"https:\/\/mlcu35c1adb0.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/morefollow.com\/resources\/twitter-for-business-stats.png\")
<\/a>It doesn\u2019t matter if you are just getting started or are looking to improve your results. One of the benefits to using Twitter as a marketing tool is also in the fact that you can see results in a very short period time.<\/p>\n
Quick Tips To Make The Most of Your Twitter Results<\/h2>\n\n<\/div>\n\nQuick Tips to make the most of \u00a0#Twitter for your #SMB<\/a><\/div>\nClick To Tweet<\/a><\/p>\n<\/div>\n<\/div>\n<\/h3>\nCreate the Perfect Profile<\/strong><\/h3>\nTo make the most out of your Twitter performance you should start with your profile. Remember first impressions count! Make it clear to anyone who see\u2019s your profile what exactly you do. Need a little inspiration, check out a great article by Jeff Bullas<\/a> which has some great examples.<\/p>\nYour profile consists of three things, your bio, your image and the background. You should always look at ways to optimize these components.<\/p>\n
Bio<\/strong><\/p>\nThe bio should tell a story in 160 characters or less. This is a great place to use #hashtags and @mentions if you are promoting multiple channels. Your bio is used in searches so be sure to take advantage of keywords that are meaningful to what you do.<\/p>\n
Image<\/strong><\/p>\nYour Twitter photo shows up in all your tweets so it should also have a clear meaning and be recognizable. Your logo, for example is a great choice to carry your branded theme if you are promoting a business page and a professional clear headshot should be used to promote an individual. Consistency is key to make it easier for people to recognize you.<\/p>\n
Background<\/strong><\/p>\nIt\u2019s time to take advantage of the real estate. The recommended dimensions of the header photo are 1500 x 500 pixels use that space wisely to showcase your talents. Your background ties it all together. There are many free or low cost background templates available that will give your profile that polished look.<\/p>\n
Grow Your Followers<\/strong><\/h3>\nNow that you have established who you are it\u2019s time go out and get some followers. Twitter marketing does not work without an audience and you goal is to get the right people following you. You can start by following 80 \u2013 100 people per day. You should unfollow people that don\u2019t reciprocate after a few days.<\/p>\n
Try to focus on the following areas.<\/p>\n
\n- Potential Customers<\/li>\n
- Your Competition<\/li>\n
- Influencers<\/li>\n<\/ul>\n
Follow Your Potential Customers<\/strong><\/p>\nYou probably have a pretty good idea of what your customer looks like. Perform searches based on keywords and #hashtags that your potential customer will likely be using in their tweets and their profile. Of course if you are using our MoreFollow<\/a> Twitter management tool its easy to create your search terms and have suggestions delivered to you daily but you can also use Twitter Search.<\/p>\nFollow People that Follow Your Competition<\/strong><\/p>\nOdds are in your favor that people following your competition are in the market for your product. Be sure to look for people that are active and that fit your customer profile. Remember you are not just looking for followers, you are looking for the right followers. I like to read their bio\u2019s and look at how many people they are following, this will give you a good indication on whether they will follow you back.<\/p>\n
Follow Influencers within Your Vertical<\/strong><\/p>\nIt is usually easy to find the influencers in your industry. I really liked the advice from Post Planne<\/a>r on examples of finding popular posts. It may be a little harder to get them to follow you back. Let\u2019s face it, influencers are busy people and they are usually selective about who they follow back. You must do something to gain their attention and give them a reason to be friends with you, this can include retweeting their articles, give them a shout out, let them know how much you appreciate what they do.<\/p>\nA great way to keep track of influencers and get their attention is by creating and adding them to lists. You can make your list private or public depending on what visibility you would like for each list but I like to keep a list of my influencers by industry so that I can track their tweets. This makes it easy to share tweets that I think are important to my audience.<\/p>\n
Engage Your Audience<\/strong><\/h3>\nTo grow your audience you must interact with them. Listen first then share, respond and show your appreciation by being thankful.<\/p>\n
Listen<\/strong><\/p>\nSpend some time perusing tweets from your followers to get a feel for what they like to share and what topics interest them. Be sure to answer questions and comment on their posts. You can always unfollow anyone that doesn\u2019t fit your with your business goals.<\/p>\n
Share<\/strong><\/p>\nNow that you know a little about your audience be sure to tailor your message to meet their needs. Social is about getting personal not just blasting your \u201cbuy my stuff<\/em><\/strong>\u201d message. Make your posts informative, engaging and entertaining for the best result.<\/p>\nDon\u2019t be afraid to have a brand personality, a little swagger so to speak.Spice up your messages. Share personal stories that show you are not a nameless\/faceless brand without emotion.<\/p>\n
If you are sharing on Twitter using Photos can boost retweets by up to 35% and adding a video can result in a 28% boost in retweets.<\/p>\n
You can share a variety of images that also humanize your brand, for example sharing pictures of your staff doing something funny at the office.<\/p>\n
Make your posts informative and useful. Don\u2019t forget the attention grabbing headline, properly placed of course. Your tweets should begin with your headline, this is a good place to capital letters and other punctuation that displays enthusiasm. Include links and a call to action, such as RT. Give plenty of credit with @mentions.<\/p>\n
Use #hashtags wisely to make the most of your tweets, be sure to use at least one or two #hashtags but no more. According to Neil Patel of QuickSprout<\/a>, hashtags are a great way to increase your overall social media traffic and I could not agree more with him.<\/p>\n\n
Click To Tweet<\/a><\/p>\n To make the most out of your Twitter performance you should start with your profile. Remember first impressions count! Make it clear to anyone who see\u2019s your profile what exactly you do. Need a little inspiration, check out a great article by Jeff Bullas<\/a> which has some great examples.<\/p>\n Your profile consists of three things, your bio, your image and the background. You should always look at ways to optimize these components.<\/p>\n Bio<\/strong><\/p>\n The bio should tell a story in 160 characters or less. This is a great place to use #hashtags and @mentions if you are promoting multiple channels. Your bio is used in searches so be sure to take advantage of keywords that are meaningful to what you do.<\/p>\n Image<\/strong><\/p>\n Your Twitter photo shows up in all your tweets so it should also have a clear meaning and be recognizable. Your logo, for example is a great choice to carry your branded theme if you are promoting a business page and a professional clear headshot should be used to promote an individual. Consistency is key to make it easier for people to recognize you.<\/p>\n Background<\/strong><\/p>\n It\u2019s time to take advantage of the real estate. The recommended dimensions of the header photo are 1500 x 500 pixels use that space wisely to showcase your talents. Your background ties it all together. There are many free or low cost background templates available that will give your profile that polished look.<\/p>\n Now that you have established who you are it\u2019s time go out and get some followers. Twitter marketing does not work without an audience and you goal is to get the right people following you. You can start by following 80 \u2013 100 people per day. You should unfollow people that don\u2019t reciprocate after a few days.<\/p>\n Try to focus on the following areas.<\/p>\n Follow Your Potential Customers<\/strong><\/p>\n You probably have a pretty good idea of what your customer looks like. Perform searches based on keywords and #hashtags that your potential customer will likely be using in their tweets and their profile. Of course if you are using our MoreFollow<\/a> Twitter management tool its easy to create your search terms and have suggestions delivered to you daily but you can also use Twitter Search.<\/p>\n Follow People that Follow Your Competition<\/strong><\/p>\n Odds are in your favor that people following your competition are in the market for your product. Be sure to look for people that are active and that fit your customer profile. Remember you are not just looking for followers, you are looking for the right followers. I like to read their bio\u2019s and look at how many people they are following, this will give you a good indication on whether they will follow you back.<\/p>\n Follow Influencers within Your Vertical<\/strong><\/p>\n It is usually easy to find the influencers in your industry. I really liked the advice from Post Planne<\/a>r on examples of finding popular posts. It may be a little harder to get them to follow you back. Let\u2019s face it, influencers are busy people and they are usually selective about who they follow back. You must do something to gain their attention and give them a reason to be friends with you, this can include retweeting their articles, give them a shout out, let them know how much you appreciate what they do.<\/p>\n A great way to keep track of influencers and get their attention is by creating and adding them to lists. You can make your list private or public depending on what visibility you would like for each list but I like to keep a list of my influencers by industry so that I can track their tweets. This makes it easy to share tweets that I think are important to my audience.<\/p>\n To grow your audience you must interact with them. Listen first then share, respond and show your appreciation by being thankful.<\/p>\n Listen<\/strong><\/p>\n Spend some time perusing tweets from your followers to get a feel for what they like to share and what topics interest them. Be sure to answer questions and comment on their posts. You can always unfollow anyone that doesn\u2019t fit your with your business goals.<\/p>\n Share<\/strong><\/p>\n Now that you know a little about your audience be sure to tailor your message to meet their needs. Social is about getting personal not just blasting your \u201cbuy my stuff<\/em><\/strong>\u201d message. Make your posts informative, engaging and entertaining for the best result.<\/p>\n Don\u2019t be afraid to have a brand personality, a little swagger so to speak.Spice up your messages. Share personal stories that show you are not a nameless\/faceless brand without emotion.<\/p>\n If you are sharing on Twitter using Photos can boost retweets by up to 35% and adding a video can result in a 28% boost in retweets.<\/p>\n You can share a variety of images that also humanize your brand, for example sharing pictures of your staff doing something funny at the office.<\/p>\n Make your posts informative and useful. Don\u2019t forget the attention grabbing headline, properly placed of course. Your tweets should begin with your headline, this is a good place to capital letters and other punctuation that displays enthusiasm. Include links and a call to action, such as RT. Give plenty of credit with @mentions.<\/p>\n Use #hashtags wisely to make the most of your tweets, be sure to use at least one or two #hashtags but no more. According to Neil Patel of QuickSprout<\/a>, hashtags are a great way to increase your overall social media traffic and I could not agree more with him.<\/p>\nCreate the Perfect Profile<\/strong><\/h3>\n
Grow Your Followers<\/strong><\/h3>\n
\n
Engage Your Audience<\/strong><\/h3>\n
\n