{"id":1639,"date":"2016-05-24T12:58:02","date_gmt":"2016-05-24T20:58:02","guid":{"rendered":"https:\/\/morefollow.com\/resources\/?p=1639"},"modified":"2016-12-07T10:31:32","modified_gmt":"2016-12-07T18:31:32","slug":"grow-your-email-list-with-twitter","status":"publish","type":"post","link":"https:\/\/morefollow.com\/resources\/grow-your-email-list-with-twitter\/","title":{"rendered":"Grow Your Email List Fast With Twitter"},"content":{"rendered":"

You’ve probably heard the saying, “The money is in the list<\/strong>“. Well it’s true, but how do you grow your email list on a budget?<\/p>\n

Twitter can be a great way to acquire leads, it can also be a great way to grow your email list without spending a dime.<\/p>\n

The big challenge is in getting your followers to take the next step with you, such as giving you their email address.<\/p>\n

Remember, Social Media is about establishing relationships. Most lasting relationships are not about one person blasting sales messages constantly.<\/p>\n

You should focus on getting to know your clients needs and challenges and then providing really great content that helps solve their problems.<\/p>\n

Approximately 96% of visitors\u00a0that come to your website are not\u00a0ready to buy \u2014\u00a0but they\u00a0may<\/em>be\u00a0willing to provide contact\u00a0information in exchange for\u00a0valuable content.\u00a0(Source: Marketo<\/a>)<\/p>\n

This is why list building is so important.<\/strong><\/p>\n

How do you implement your plan?<\/strong><\/h3>\n

Step 1. Know your customers!<\/strong><\/p>\n

Step 2. Create really great content!<\/strong><\/p>\n

Step 3. Tweet your offers!<\/strong><\/p>\n

Know Your Customers<\/strong><\/h3>\n

I hope that you have already done your homework by researching your\u00a0customers. Be sure to research people to understand your target audience.\u00a0Check out How to Find More Customers<\/a> for tips on who to target.<\/p>\n

Once you have a identified your customer – address their pain points.<\/strong><\/p>\n

Think about what your customer needs to take the next step. What one piece of information will give them what they need to move forward.<\/p>\n

You also want to consider how they want to receive that information.<\/p>\n

Then produce really great content that will nudge them further and keep them coming back.<\/p>\n

Create Really Great Offers<\/strong><\/h3>\n

Only share your best stuff.<\/strong><\/p>\n

When building your email list you will want to focus on giving away\u00a0really good, really relevant and always free items.<\/p>\n

When asking for some ones email, be sure to give them something free in\u00a0return.<\/p>\n

Free Downloads<\/strong> are always well received as long as they contain very\u00a0knowledgeable and well presented information. Using your authority on your\u00a0topic to share information with others will establish trust.<\/p>\n

Free Training<\/strong> is another way to go if you have the means to offer a mini\u00a0course.<\/p>\n

You want to entice your audience by giving them what they really need.<\/strong><\/p>\n

Regardless of your offer, your landing page should showcase your offer. Be clear and concise in what it is you will be giving them in return for their email address. Free is a very good motivator.<\/p>\n

Be sure to solve their problem while leaving the door open to give them\u00a0more. These should be enough of a teaser that they get hooked but not so\u00a0much that they don’t need to buy anything from you in the future.<\/p>\n

You have spent a great deal of time and money creating lead generation offers or Lead Magnets. Now it\u2019s time to put them to good use.<\/p>\n

Twitter is a great way to promote your free offers.<\/strong><\/p>\n

Tweet your offers!<\/strong><\/h3>\n

Once you have created Lead Magnets, its’ time to put them to good\u00a0use.<\/p>\n

Try Tweeting, DM (Direct Messaging), Replies and Paid Promotions.<\/strong><\/p>\n

Tweets<\/strong> should include relevant #hashtags.<\/p>\n

You can send out links several time mixing up your messages to see what performs better.<\/p>\n

Create DM\u2019s<\/strong> that include links to your great stuff as long\u00a0as the offer is relevant to your users.<\/p>\n

You can use tools like our own MoreFollow<\/a> Twitter management tool to set up\u00a0a welcome DM to greet any new followers.<\/p>\n

Be sure to test your results and change your message as needed.<\/p>\n

If you notice someone asking a question or Tweeting on your topic you can also reply<\/strong> to followers with a link to your promotion pages.<\/p>\n

Want to grow your list even faster. You can always use Twitter ads.<\/p>\n

Paid promotions<\/strong> can generate new subscribers very quickly if have a little\u00a0advertising budget to spend.<\/p>\n

This can include promoted Tweets or Lead Generation Cards.<\/p>\n

I suggest that you test your tweets before promoting them to make sure they are well received.<\/p>\n

Real World Example<\/strong><\/h3>\n

Here’s a working example #1.<\/strong> I will show you one of our ebooks that we use\u00a0on our blog.<\/p>\n

To Get this promotion going for social we simply created a landing page\u00a0with the same offer as one we promote on our blog. In our case its “The Complete Guide to Building a\u00a0Twitter Audience.<\/a><\/strong>”<\/p>\n

This is very relevant to both our tool users and our blog\u00a0readers. This is also very relevant to our followers who look to us for\u00a0twitter tips.<\/p>\n

Don’t forget to include your social share buttons!<\/strong><\/p>\n

Lead Page Example – The Complete Guide to Building a Twitter Audience!<\/a><\/h4>\n

\"leadmagnet-example\"<\/a><\/p>\n

 <\/p>\n

The thank you page has the download link to get the book. In a real\u00a0life scenario you would also want to include an upgrade offer or something\u00a0to take them to the next step.<\/p>\n

Thank You\u00a0Page Example<\/h4>\n

\"leadmagne-thankyou-example\"<\/p>\n

Example #2<\/strong><\/p>\n

I will show you one of our FREE Courses which performs extremely well.<\/p>\n

Everyone loves free stuff but free downloads get a little tiresome. Putting together a free training course is a great way to reach new customers.<\/p>\n

This promotion includes a very simple landing page since we used a video to convey our message. Once again we have kept our content relevant to our followers and we show them how to solve a pain point<\/strong>.<\/p>\n

See it live here, \u201cTwitter Made Easy \u2013 FREE Mini Course<\/a>\u201d<\/p>\n

\"twitter-made-easy-signup-example\"<\/p>\n

The thank you page has the FREE Mini Course packed with plenty of goodies. In a real\u00a0life scenario you would also want to include an upgrade offer or something\u00a0to take them to the next step.<\/span><\/p>\n

Thank You\u00a0Page Example<\/span><\/h4>\n

\"twitter-made-easy-course-example\"<\/p>\n

These pages should also be made with sharing in mind. If you make sharing\u00a0your great stuff easy for others they are more likely to tweet it.<\/p>\n

Once you have your promotional pages ready simply tweet your lead\u00a0magnet lead page and encourage others to do the same. You can also include\u00a0links in your direct messages for added exposure.<\/p>\n

You can tweet your lead magnets often, set them up as scheduled tweets\u00a0in your favorite tool or pin them to your profile so they are the first\u00a0thing anyone sees when looking at your profile.<\/p>\n

Conclusion<\/strong><\/h3>\n

Twitter is just one more way to spread the word about your product or\u00a0service. Using lead magnet promotions on Twitter can be a great way to grow\u00a0your email list quickly without spending a small fortune on Facebook ads.<\/p>\n

As you grow your list, be respectful of your subscribers. Follow up with awesome offers and your leads will pay off.<\/p>\n

I wish you all the best.<\/p>\n

Let me know how you use Twitter to grow your email list.<\/p>\n

[thrive_text_block color=”blue” headline=”Want a Better Way to Manager Your Twitter?”] Get More of the RIGHT Followers<\/p>\n

[one_third_first]\"morefollow-free-signup-3\"[\/one_third_first][two_third_last]<\/p>\n

Grab a FREE copy of the MoreFollow Twitter Management Tool!<\/span><\/h2>\n

[\/two_third_last]<\/p>\n

[thrive_link color=’orange’ link=’https:\/\/morefollow.com\/signup’ target=’_self’ size=’medium’ align=’aligncenter’]Try it FREE![\/thrive_link]<\/p>\n

[\/thrive_text_block]<\/p>\n\n

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