{"id":124,"date":"2014-08-11T11:22:46","date_gmt":"2014-08-11T19:22:46","guid":{"rendered":"http:\/\/morefollow.com\/resources\/?page_id=124"},"modified":"2015-09-30T11:46:59","modified_gmt":"2015-09-30T19:46:59","slug":"complete-guide-building-twitter-audience-chapter-8","status":"publish","type":"page","link":"https:\/\/morefollow.com\/resources\/complete-guide-building-twitter-audience\/complete-guide-building-twitter-audience-chapter-8\/","title":{"rendered":"Twitter In The Sales Funnel"},"content":{"rendered":"

The Complete Guide To Building Your Twitter Audience<\/h2>\n

\"Chapter<\/a>\u00a0–\u00a0Chapter 8<\/h2>\n
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Twitter can be a great way to reach your potential customers. They may not complete a purchase on Twitter itself but building the relationship and taking a proactive approach with your followers can certainly get them down the funnel faster.<\/p>\n

\"funnel-twitter\"<\/a><\/p>\n

Here are a few scenarios:<\/h4>\n

A user follows you from a Twitter button on your website after reading an article about a topic that interested them. You follow them back. They happen to as you a direct question about your product and you are able to engage in a follow up conversation that may close the deal.<\/p>\n

You follow a user based upon a search of keywords. They follow you back. You say thanks for the follow. They notice who you are and check out your website for the first time.<\/p>\n

Sales is about establishing a relationship and Twitter can be a great way to find new contacts every day. There is a direct benefit to building a long term rapport with your followers. For starters you can greatly reduce resistance once someone already feels like they know you.<\/p>\n

Create Brand Awareness<\/h4>\n